When does the promotion start & finish?
The Daily Entry Period opens on 8 October 2019 and closes on 12 December 2019. There is then an additional Catch-All Draw which opens on 13 December 2019 and closes on 31 December 2019.

Who is eligible to enter?
All entrants must be a resident of the UK or ROI aged 18 or over.

How do I enter the promotion to win a Tasty B bear?
To enter the promotion, purchase a promotional pack of Müller Rice 6 Pack, visit and enter your unique code found on the inside of the packaging.

What is a promotional pack?
A Promotional Pack is a Müller Rice 6 pack each flashed with “WIN A RAPPING BEAR! 5,000 BEARS TO BE WON!”. The promotion is running on the following variants: 6 x 180g Apple & Raspberry; Original & Strawberry; Red Fruits (Strawberry & Cherry).

Tasty B Availability & Store-Based Queries

Where can I get a Tasty B bear?
Tasty B bears are unavailable to purchase. To be in with a chance of winning a Tasty B bear, purchase a promotional 6 pack of Müller Rice, visit and enter your unique code found on the inside of the packaging to be successfully entered into the Daily Winning Moments or Catch-All Draw.

Which retailers are stocking the Müller Rice promotional packs?
Promotional packs are available at all major grocery retailers across the UK & the Republic of Ireland whilst stocks last and subject to availability.

Code Related Queries

Where can I find the codes?

Codes are printed on the inside of the outer wrapper of promotional 6 packs of Müller Rice.

I can't read my promotional code, what should I do?
If your unique promotional code is illegible due to a genuine printing problem, please email

My promotional code doesn't work, what should I do?
Please make sure that you are entering the promotional code without any spaces and copying the characters exactly. If your code still isn’t working or is illegible, please email Please allow 3 working days for us to respond to your query.

I don’t have access to the internet; can I still enter the promotion?
Internet access and a valid email address are required to enter the promotion. Only online entries will be accepted.

Northern Ireland residents can alternatively obtain a Promotional Code without purchase by sending their full name, address (including postcode), and valid email address on a piece of paper to: “Müller Rice Rapping Bear Promotion, c/o ATOM Marketing Ltd, 3 Thorp House, Thorp Street, Macclesfield, Cheshire, SK10 1LJ, UK” by 18 December 2019.

How many times can I enter?
Promotional codes can only be used once. There is a maximum of 6 prizes per household.

Delivery Related Questions

How long will it take for my Tasty B bear to arrive?
You should allow up to 28 days from confirmation of your win, to allow for the practical timings of delivery.

It has been over 28 days since I received confirmation that my bear is on its way but I am yet to receive it, where could it be?
We apologise that you have not yet received your bear. Please contact with your name & full address, and the date when you received confirmation of your win. Please allow 3 working days for us to respond to your query.

Tasty B Bear Related Queries

What’s the Tasty B bear made of?
The bear is a soft toy, with 100% polyester fur, and 100% polyester stuffing.  Eyes and nose are plastic, and the bear contains a sound module powered by 2 AA batteries (supplied). 

Tasty B Bear Care Related Questions

Where do I find the care instructions on the Tasty B bear and how do I clean it?
A care label should be sewn into your bear, advising that the bear can be surface washed only. Please do this using a damp, not wet, cloth and allow to dry naturally.

Can I wash my Tasty B bear?
You should not wash the bear as it contains electrical components. The bear can be surface wiped with a damp, not wet, cloth, and you should allow it to dry naturally.

My bear has stopped talking; can I replace the batteries in my Tasty B bear?
Yes, the batteries are replaceable. To replace, locate the opening in the bear’s back and carefully pull out the battery unit. Slide switch to OFF and unscrew the unit cover. Replace batteries with 2 x AA (1.5 volts) observing correct polarities (+/-). Replace battery unit cover and screw down, without overtightening. Slide switch to ON, replace unit in back of bear and close the Velcro. Do not use rechargeable batteries. Do not mix old and new batteries.

Quality Issues

My Tasty B bear is damaged, can I have another one?
We’re sorry you’re not happy with your Tasty B bear.

If you feel that the fault with your Tasty B bear is going to stop you using it or enjoying it, then you may send us an email to explain what the fault is (image or video may be required) email Please send your name, address and contact details and we’ll be happy to look into it. We’ll then be able to let you know whether we are able to provide a replacement. Please note photographic evidence may be required.

My Tasty B bear doesn’t talk, can I have another one?
We’re sorry there is a fault with your Tasty B bear.

Please ensure that you have followed the directions enclosed with your bear showing how to switch on the sound module. Try replacing the batteries and if your bear still does not talk, please in the first instance email

Will I need to sign for my prize?
Winners are not required to sign for their prizes. Prizes will be sent via standard class post to the address registered at the time of entry in the promotionand will not require a signature.  If winners are not at home when the postman attempts delivery, they may receive a card to collect their prize from their local Post Office. If it is not collected within the specified time, Royal Mail will return the package to the sender.

Are the prizes suitable for a child to play with?
We recommend that children should be supervised by an adult. The Tasty B bears are suitable for all ages.

General Queries

How big is the bear and what does he do?
Tasty B is around 27cm high and 17cm wide 13cm (which is why he won't fit through the letterbox). You can hear his popular phrases when you press the pad on his paw.

Can I win more than one free Tasty B bear?
You can win up to a maximum of 6 Tasty B bears per household address.